Cien Solon recently collaborated with Emmie Faust to deliver an insightful masterclass on leveraging AI for business success. As a valued member of Female Founders Rise, Cien actively supports our mission to empower over 6,800+ women in achieving financial independence through entrepreneurship.
During the session, Cien showcased various AI tools to improve business operations. You can watch the full masterclass here and find the tools discussed here.
Changing Consumer Landscape
As consumer behaviour transitions from search-based to conversation-led experiences, brands must adapt to an environment where consumers discover products through real-time visual and auditory cues instead of traditional searches.
While we’ve learned to think in keywords, AI is now learning to understand us.
Despite Google Chrome’s extensive user base of 3.5 billion, AI tools like ChatGPT are transforming how we interact with information. Consequently, Google is now pivoting towards search-generated experiences like Gemini.
To future proof and win in an AI-driven landscape, businesses should concentrate on four key strategic pillars:
- Developing AI-driven content strategies
- Investing in experience and conversation-led discovery
- Streamlining creation, customer service, and marketing processes with AI
- Leveraging real-time customer insights and analytics
Understanding AI Basics for Business Growth
Note: We often expect perfection from AI tools like ChatGPT and feel disappointed when they underperform. However, it’s important to remember that effective use still requires active participation and collaboration from users.
Demystifying AI Terminology
- Natural Language Processing (NLP): Enables machines to understand and respond to human language.
- Computer Vision: Helps brands leverage images and data for product discovery, enhancing how they present themselves visually.
- Generative AI: Creates new content, such as text, images, or music, based on learned patterns.
- Large Language Models (LLMs): Each model is unique, trained on different datasets, leading to varied outputs.
- Understanding the Tech
No single prompt works for all LLMs, as each is trained differently. For instance, LLaMA is trained on Facebook data, making it more conversational, while GPT-4’s initial training on Reddit data influences its output. New tools like Perplexity and ArcSearch aim to outperform traditional search engines like Google.
- Chatbots: Simulate human conversation for customer support via text or voice.
- Assistants: Perform tasks based on user instructions, like setting reminders.
- Co-pilots: Assist with specific tasks, such as coding, but not broader activities.
- Agents: Autonomous systems expected to strategise and complete tasks independently in the future.
- Leveraging AI Technology in Your Business
To effectively integrate AI into your business, consider these steps:
- Audit Your Current Tech Stack: Identify areas where AI can add value.
- Identify AI-Ready Processes: Look for processes that can benefit from automation or enhancement.
- Invest in AI Training: Equip your team with the necessary skills to use AI tools effectively.
- Experiment with AI Tools: Try different platforms to find what works best for your needs. Or try to build a co-pilot adapted to your business model.
- Continuously Adapt and Improve: Stay flexible and update your AI strategy as technology evolves.
- Staying Ahead with AI
- Embrace Continuous Learning: Regularly explore new AI developments.
- Join AI Communities: Network with other founders on platforms like Launch Lemonade.
- Invest in AI Training: Pursue professional development for yourself and your team.
- Start Small, Scale Smart: Begin with one AI application and expand based on results.
Launch Lemonade is a Game-Changer for Female Founders
Cien is the founder of Launch Lemonade, which provides an innovative platform for entrepreneurs looking to integrate AI:
- All-in-One AI Platform: Access models like GPT, Claude, and LLaMA in one place.
- Cost-Effective: Affordable plans starting at $20/month.
- Custom AI Copilots: Create personalised assistants for various business tasks, such as a personalised proposal builder.
- User-Friendly Interface: Build AI tools without needing extensive technical knowledge.
- Scalable Solutions: Suitable for personal use, client services, and team collaboration.
